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Editorial Content: Jeannie Gregory
Business Operations: Joel T. Koch


Address: PO Box 332, Rockford, MI 49341


The acronym ROAR stands for Rockford's Official Athletic Report. In a community enthusiastic about athletics, ROAR Magazine is dedicated to providing daily sports coverage from in and around the Rockford area. We are a grass-roots company committed to offering content from all levels of competition. In addition to the web site, we also publish ROAR Magazine monthly (available throughout Rockford on the last Wednesday of each month). Content is also available through our digital newsletter (sign-up below) and social media. Our mission is simple - unite the community working with athletes, students, residents and businesses. 

ATHLETESPlaying sports has been proven to impart values to participants such as self-discipline, confidence, respect, dedication and sportsmanship. When athletes see their individual and team accomplishments published, they are encouraged to continue to obtain these values by working hard toward their goals. We at ROAR believe we play an important role in encouraging involvement by being the go-to source for information before, during and after athletic events.

STUDENTS: We provide opportunities for high school students outside of competition. By partnering with Rockford High School, ROAR involves students in several areas of operation – writing, design, photography, production and marketing. Collaborating on creating content alongside ROAR staff allows for a hands-on experience for each student.

RESIDENTS: In addition to its effect on the athletes, content also influences local residents in their support of them. When the public is aware of what is being accomplished in their community, support and involvement increases.

BUSINESSESWe work with local businesses to increase awareness of their brand while showing support of the athletes we cover and students we work alongside. 

Get your questions answered

Coaches, league and event directors ... want to be sure you're getting the coverage you deserve? Contact Jeannie Gregory at

Business owners ... want to be more visible in the community and support our athletes? Contact Joel Koch at

Parents and families ... Want to recognize or offer words of encouragement to your athlete, or team in the pages of ROAR Magazine? Shout-out messages are available each month for just $25. Contact the office for details at

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Distribution Locations

Rockford Realty
Aunt Candy's Toy Company
Bridge Street Burger Shack
Cannonsburg Grist Mill

ChoiceOne Bank
Farmers Insurance
Flo's Wood Fired Pizzeria

Flo's Ristorante and  Sports Bar
H&S Companies
Integrity Tax Group

Pegasus Sports

RE/MAX United
Robinet Physical Therapy
Rockford Chamber of Commerce
Sparta Chevrolet

The White Agency
Watson Rockford

Young Insurance

Rockford High School
East Rockford Middle School
North Rockford Middle School
ACE Hardware
Belmont Market
Bostwick Bakery
Cannonsburg Bottle Shop
Citgo Station (10-Mile Rd/Wolverine)
Dickey's Barbecue Pit

Family Fare
Herman's Boy
Honey Creek Inn
Huntington Bank (Inside Meijer)
Jody's Restaurant

Ric's Food Center
Rockford Brewing Company
Rockford City Hall
Rockford Footwear Depot
Sprinkles Donut Shop
The Edge Barber Shop
The Local Basket Case
The Peppermill Grill
The Score Restaurant & Sports Bar
Thom's Hair Design
Timbers Inn Restaurant & Tavern
Wolverine YMCA

Additional Partners - No Distribution
Bailey's Quick Lube
Budget Blinds of Rockford
Cards of Wood
Five Star Food Express of Rockford
GBF Insurance

Hungerford Nichols CPAs + Advisors
Innovative Builders
Kellermeier Plumbing

Lenderink Tree Farm
Mark of the Z Heating, AC & Builders
Mercy Health
Metro Health Rockford

Modern Woodmen of America - Scott Lowing
Pro-Active Chiropractic & Wellness
Rockford Realty - Amanda Gerhardt

Servpro of NE Grand Rapids
Team Mortgage Company